What can Instagram teach you about social media

Whenever I speak to people about SEO, the number one question that I get asked is, "What's the most important factor to rank number one in Google?" As visual content becomes more and more prominent, it cannot be left out of SEO. Luckily it's not time-consuming to optimise your images …

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How to deal with metrics

The macro approach to keyword research is necessary for content heavy websites (and optimizing for traffic), but not ideal when doing intent-focused keyword research, as would be the case for Ecommerce, software, or other scenarios where some keyword phrases are going to carry significantly more qualification. If the syndication partner …

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