The five advertising goals of building image, providing information, being persuasive, supporting other marketing efforts, and encouraging action are not separate from each other. For many content marketers, organic traffic earned through SEO is like a holiday bonus: It's cool if it happens, but no one is planning their monthly …

Don't let this happen to you. Diversity counts, so if too much of your backlink profile is dependent on one or a handful of other sources, it could look bad for all of you. The expensive price of a real artisan ladies neck scarf is due to the amount of …

This can hurt user experiences and impact search rankings.Your site should be free of broken links and configured to signal broken links to crawlers using a 404 response status code. You are going to plant some seeds. Mobile devices incorporate tracking features through a GPS, beacon, or NFC (near …

To a search engine, relevance means more than finding a page with the right words. META tags are pieces of HTML code which some search engines use in evaluating the content of a website. For this reason, inbound linking is very important. If you're looking for rocking horse restorer , you've …

The higher the quality of your backlinks, the higher your search rankings. The tactics used in 2004 are all outdated now as the new call is something else. Make it easy to share pages on social media. I couldn't begin to think I could afford a wonderful old rocking horses …

Many ideas about data seem attrac- tive but do not survive exposure to reality. The title tag gives information about the page and while it allows only 55-60 characters, the title tag must be descriptive and compelling enough not just to make search engines rank you well but also to …