Here's what industry insiders think about widgets

The five advertising goals of building image, providing information, being persuasive, supporting other marketing efforts, and encouraging action are not separate from each other. For many content marketers, organic traffic earned through SEO is like a holiday bonus: It's cool if it happens, but no one is planning their monthly …

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Don't over-optimize anchor text

Don't let this happen to you. Diversity counts, so if too much of your backlink profile is dependent on one or a handful of other sources, it could look bad for all of you. The expensive price of a real artisan ladies neck scarf is due to the amount of …

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What are the advantages of page rank on today's web?

This can hurt user experiences and impact search rankings.Your site should be free of broken links and configured to signal broken links to crawlers using a 404 response status code. You are going to plant some seeds. Mobile devices incorporate tracking features through a GPS, beacon, or NFC (near …

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Learn how to start with splogs

Many ideas about data seem attrac- tive but do not survive exposure to reality. The title tag gives information about the page and while it allows only 55-60 characters, the title tag must be descriptive and compelling enough not just to make search engines rank you well but also to …

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