Users are able to form audiences because they have things in common. Ideally, you want to include your targeted keywords in your headings, but not in every subheading as that will often cause these headings to become unreadable or repetitive. If you're out and about in East Yorkshire, it worth …

Not using descriptions for your images and videos is a very common error made by many. But to make Google comprehend the image or video added to your webpage you need to use Alt tags that will help describe them and will help you get a better ranking. There are …

Thin content (a page with little or no content) is not only terrible for user experiences, but it can get your eCommerce website penalized if the problem grows above the unknown threshold of what Google deems acceptable. An SEO campaign can deliver all the traffic in the world, but if …

Google Trends - Another free tool from the ever-generous Google. As you make changes to your websites, add content, revamp the navigation, and so on, it can be easy to forget that making sure your title tags, META descriptions, and originally used keywords are still important. You aren't going to have …

Currently, the Knowledge Graph is restricted to a handful of categories of information, such as events, famous people, and works of art-you can see it as a small box off to the right when you search for one of these things. In today's world, where mobile dominates, the content market …

In fact, Google claims more than two hundred components to their ranking formula. In other words, he's successful less than 30 percent of the time. Why or why not? I could invest in a lovely rocking horses . We all shop at different places. I prefer to buy my food from …

Advertisements trying to evoke feelings or emotions and match those feelings with the good, service, or company feature affective message strategies. It is believed that domain names with multiyear registration periods are looked at more favorably by search engines than their single-year counterparts. Functionally, growth hacking means exploiting search engine …

Search engine optimization (SEO) is a term that gets thrown around a lot. It is no longer a hip, mysterious thing. Many people know what it is and numerous large companies already have a well-developed SEO strategy in place. What it boils down to is that the exact strategy you're …

SEO will never be a one-size-fits-all exercise. When trying to optimize your website for search engines, it can be tempting to take shortcuts. You may want to try tactics that will speed up the process and help you start ranking higher faster. But shortcuts and black hat tactics like keyword …

Within the space of 3 years, it has become significantly easier to find businesses, stores or items nearby, creating a shift in user's intent and search behavior. Users no longer have to include their location in search queries, such as inputting "coffee shops in Queens" into Google. From other SEO …