Technical aspects of link building

Brand equity based on financial value estimates the future cash flows of a brand based on its unique strength and characteristics, which will then be discounted to determine a net present value. Mind though that this tactic is suitable only for pages with similar content and those matching specific keyword …

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Actionable tips on web crawlers and Instagram

Keywords carry lots of misconceptions. They know far more than you do about their business, and you know far more than they do about SEO. Stop words are the small words in your SEO phrase, such as up, with, is, a, etc. While it's widely accepted as a best practice …

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Learn how to start with splogs

Many ideas about data seem attrac- tive but do not survive exposure to reality. The title tag gives information about the page and while it allows only 55-60 characters, the title tag must be descriptive and compelling enough not just to make search engines rank you well but also to …

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Fresh ideas on how to improve your cloaking

There's been some debate in the SEO community about whether or not "social signals" can affect your search rankings, and what, exactly, "social signals" are in the first place. This is mostly because Google has both explicitly confirmed and explicitly denied the presence of social signals in its search ranking …

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