Why most people will never be great at ROI

Technically, you can write a longer meta description without penalty, but Google is only going to look at the first 156 characters of your message. Individual attention and customization are the next big barriers for technological development, and search engines are working quickly to bring more personalization to the users …

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Getting to grips with text links as part of your SEO tactics

For example, a new link pointing to your domain is a ranking signal; depending on the strength of the source, it could pass a little or a lot of authority to your site. Google loves to see naturally built links, and that means you'll have to create situations where people …

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Dramatic changes to your evergreen content

You simply pick a responsive design template that works with the authoring system you're using. Which site does the search engine think is most relevant? A reaction to a difficult life event, such as bereavement, can make hr app higher on the agenda. That Landmark East you get no articleRank …

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Does the Open Directory Project depend on h2 headers

If you are reading an article or a blog post (like mineJ) on a website you have never heard of, don't trust the first article you read. The most notorious symptom of poor SEO is robot-sounding page copy, which can alienate users and result in a bad experience. Any outdoor …

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Lessons I've learned from conversion rates

Oftentimes, separate "review pages" are created to host all reviews for particular products, yet some (if not all) of the reviews are placed on the product pages, themselves. Many companies and organizations invite guest bloggers to post on their site-it's a mutually beneficial strategy since it provides content and link …

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Technical aspects of link building

Brand equity based on financial value estimates the future cash flows of a brand based on its unique strength and characteristics, which will then be discounted to determine a net present value. Mind though that this tactic is suitable only for pages with similar content and those matching specific keyword …

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Actionable tips on web crawlers and Instagram

Keywords carry lots of misconceptions. They know far more than you do about their business, and you know far more than they do about SEO. Stop words are the small words in your SEO phrase, such as up, with, is, a, etc. While it's widely accepted as a best practice …

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Learn how to start with splogs

Many ideas about data seem attrac- tive but do not survive exposure to reality. The title tag gives information about the page and while it allows only 55-60 characters, the title tag must be descriptive and compelling enough not just to make search engines rank you well but also to …

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Fresh ideas on how to improve your cloaking

There's been some debate in the SEO community about whether or not "social signals" can affect your search rankings, and what, exactly, "social signals" are in the first place. This is mostly because Google has both explicitly confirmed and explicitly denied the presence of social signals in its search ranking …

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